Your Marketing AI Agent: Now on Instagram Direct Message
After launching on WhatsApp, we always knew Instagram would be our next frontier. It’s where your customers are - 2 Billion of them to be exact - making it the preeminent channel for discovery. We’ve all bought something we’ve been targeted for, and it’s a channel craving automated AI-powered marketing messages — seriously!
Why We’ve Added Instagram DM for Business
Your Instagram following is an untapped goldmine. Today, most brands are missing out on the countless opportunities in their Instagram DMs. Messages are managed manually, with automated bots, or often not at all. Customers are left waiting for replies or feel discouraged after not getting the information they need.
But Instagram DMs are one of the most used feature in the app, with 375M monthly users. The CEO of Instagram said it himself that “Friends post a lot more to stories and send a lot more DMs than they post to Feed.”
Instagram is a marketing channel ripe for transformation. Untapped, unsaturated, and underutilized, it’s a channel in dire need of modern messaging tools.
Instead of your customers waiting hours or even days for a reply, with automation, they’ll be able to communicate with your brand in real-time.
And rather than a basic, narrow-focused chatbot replying, your AI-agent will engage with customers, answering their questions, finding them the products and services they want, and helping them complete a conversion all within minutes.
You’ll be able to foster the growth of a brand new audience with built-in tools that launch direct message conversations through the actions your customers take everyday: replying to stories, commenting on posts, and sending messages.
Instagram DM for Business Powered by Tildei AI Agents - How it works
Your Customers Start Conversations with Your Brand
Replying to Stories
500 million users watch stories every day and they spend an average of 20 minutes a day watching them. Stories offer an exciting new way to start a conversation with your brand. As your followers tap through your Story see updates from your business, they can reply to it and instantly begin a chat. CTA’s like “Reply with ⭐ to get early access” will entice engagement and give them a reason to engage. When you followers respond with questions like “How can I buy that”, your AI agent will automatically reply with a link to the item, answer any additional questions, and lead them to making a purchase.
Commenting on a Post
When a user comments on a post by your brand, you can use it as a trigger for the start of a conversation. Including language like “Comment Vacation to get entered into our vacation giveaway” gives them a reason to comment. And from the comment, you can launch a conversation with them in Instagram DM.
Sending a Message from Your Brand Profile
The most traditional way, your customers can start a conversation with your brand by tapping the ‘Message’ button on your business profile page.
Through Ads
Ads on Instagram both in the Feed and on Stories can include a CTA to start a conversation. Tapping the button, the customer is automatically taken to a conversation with your brand.
The AI Agent Responds with Your Brand Voice and In Context
With Tildei, your brand will have your own unique AI Agent trained on your brand guidelines and knowledge. From day one, it evolves with the questions asked and the additional information you load into it. Training your agent happens with clicks not code and in days not months.
Your AI agent is also supported by specific campaigns and conversations built by you. Let’s say you have a specific promotion or product that you want to spotlight, or there are specific data points you want to gather. For these more definitive experiences, you can define the flow. If a customer messages with something outside of the defined path, the AI agent jumps back in to handle the request.
Re-market to Your Fast Growing Audience
Now that you’ve begun to harness your large, captive Instagram DM audience, you’re ready to continue the experience. The conversation doesn’t have to stop after their initial inquiry. Reach your Instagram followers directly and at scale with exclusive updates, deals, and releases. The AI Agent will shape the conversation in context to what that user has messaged previously and their specific interests.
Why We’re Big on Instagram DM for Business
For far too long, customer messages have gone unread in Instagram DM inboxes. It’s frustrating for your shoppers, guests, and followers while it also requires a big lift for your teams. Our mission is to elevate marketers and empower customers, and opening up access to marketing on Instagram DM is the next step on our journey. We will help you turn your DMs into revenue with our conversational AI platform.
