Case Study: How Double Drove Sales with Conversational Marketing
The Challenge: Simplifying the Purchase Process
Double, a leading Australian rug retailer, faced a common e-commerce challenge: helping customers navigate an overwhelming array of options. Their existing chat support, while functional, was underutilized, tied to their website, and often forgotten mid-conversation. Double needed a solution to guide customers effectively towards purchase and boost conversions.
The Solution: Tildei's Interactive Stylist
Enter Tildei's conversational marketing platform. Double reimagined their customer experience by moving the marketing campaign out from their support chat and onto an engaging, WhatsApp-powered conversational interface. This approach allowed customers to:
- Share their preferences through natural dialogue
- Send Double photos and videos of their space right from their phone
- Receive personalized recommendations from Double’s stylist
The reimagined quiz feels more like consulting a personal stylist than completing a stale form. By moving the experience to WhatsApp, customers could continue their journey on-the-go with mobile marketing, enhancing engagement.
Implementation: Seamless and Visible
Double prominently featured a "Chat with a Stylist" button on their homepage, making the new experience highly accessible. Tildei's no-code setup allowed for easy integration, empowering Double’s marketing team to implement the solution effortlessly.
Impressive Results: Engagement and Sales Soar
The impact of Tildei's solution was significant:
Importantly, these conversations generated valuable opt-ins to be used in future marketing campaigns, allowing Double to nurture customer relationships well beyond the initial interaction.
Notably, these results were achieved without tying the quiz to any specific promotion. The organic boost in engagement and sales showcases the power of Tildei’s personalized, conversational marketing solution.
Data-Driven Insights and Ongoing Engagement
Beyond immediate sales, Double gained valuable customer data and opt-ins. This information not only fueled real-time conversions but also provided insights for future marketing strategies across their marketing stack. The opt-ins created a pipeline for ongoing customer engagement, enabling Double to continue the conversation and drive repeat business over time.
Building Customer Relationships
The new conversational style finder served as a powerful tool for guiding customers through the rug selection process. The interactive nature of the quiz fostered positive sentiment and subscriber growth. With the partnership of Tildei, Double created a more relaxed and engaging experience for their customers; this approach not only helped customers find the perfect rug but also fostered a deeper connection with the brand, driving brand loyalty.
Future-Proofing the Customer Experience
The success of this initial campaign has laid a strong foundation for Double to continue growing relationships with their customers. The wealth of data collected through these interactions, including preferences and room images, will enable further refinement of offerings and marketing approaches. Double will use the data gathered from this quiz information to tailor future conversations effectively.
Interested in driving sales through the power of conversation? Get started with Tildei today.
