October 8, 2024

Marketers deserve more (and so do customers), a note from our CEO

Mark Ghermezian
Mark Ghermezian
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https://www.tildei.com/post/a-note-from-our-ceo

As co-founders, Kevin Dutra, Manisha Shah, and I share a key commonality: we believe marketers and customers have the best experiences when there’s real connection. Before Tildei, Kevin and Manisha were pioneering the email inbox as the ultimate landing page through interactivity at Rebel and Salesforce, while I was exploring the importance of a multi-channel platform that seamlessly manages engagement at Braze. Both our previous innovations changed the way marketers and customers interact by breaking down communication silos.

The modern customer is savvy, expects a certain level of personalization, and is burnt out from hollow attention grabbing marketing stunts. The modern marketer understands that  success is about keeping the relationship with their customer alive, relevant, and timely. It’s about building connections through nuanced customer interactions rather than relying on one-way, mass communication, or triggered events in a journey flow. Through our collective insights, we recognize that creating brand experiences to meet the modern customer requires a different approach. Tildei was born from the idea that marketers need a best-in-class platform for building experiences on conversational channels.

An image that reads "Conversations between brands and people are happening everywhere." followed by 8 questions or phrases in chat bubbles. 3 are highlighted with the Instagram, WhatsApp and FB messenger logo.
Customer demand for a place to have conversations with brands

AI and LLMs are baked into Tildei's DNA, allowing the platform to immediately understand our customers' voice, goal, and values. Marketers can devise campaigns that turn conversational channels like WhatsApp and Instagram DMs into personal shoppers, a concierge, or bespoke guide that tailors customer experiences at scale—without building out complicated journey flows. The foundation of Tildei is twofold: Elevate the marketer to empower the customer. By seamlessly integrating with your brand's universe—from websites and product catalogs to CRM data - Tildei becomes a digital embodiment of your brand, capable of engaging in meaningful, impactful conversations that authentically reflect your unique identity and values.

An animation that shows an "add a website" button clicked followed by a list of assets being used to train the AI
Training Tildei's AI on your brand

It’s been an enthralling ride so far, and I’m thrilled that Tildei has officially emerged from stealth with $6 million in seed funding. Our AI-driven conversational marketing platform is revolutionizing how marketers create campaigns and deepen customer relationships.

This funding round was led by Susa Ventures, with additional participation from Ludlow Ventures, Gradient Ventures, Lerer Hippeau, Vine Ventures, MXV Capital, Marcelo Claure, Jason Lemkin, Ben Lang and other esteemed angel investors. 

With this funding, Tildei will further enhance its AI capabilities, expand channel support, and grow our team. The feedback from our current customers has been both positive and constructive, and we’re proud to partner with marketers who are driving innovation in their regions and industries. The future of marketing is conversational.

On that note, I want to express my deepest gratitude to our early customers, partners, and of course our investors for their belief in Tildei and our mission. We’re committed to equipping marketers with a new way of thinking about campaigns, ensuring that customers and prospects have a voice.

I invite you to reach out to me and our team to learn more about conversational marketing and how Tildei can help you connect with your customers.

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